7 Facebook For Small Business Barriers To Overcome for Endless Fresh Leads

Utilizing Facebook for small business as an awareness builder and lead generation tool has had lots of barriers. Identifying the specific issues is key to choosing a successful approach that will overcome each of them.

Which of these four initial barriers have prevented you from fully pursuing making a business Facebook page an integral part of your marketing approach?

  1. Too busy – who has the time to figure out how social media for small business can really produce the results you need?
  2. Not sure what is the right content.
  3. Too soft. Can’t measure ROI.
  4. Too expensive to hire a social media expert.

Here’s why it is time Facebook apps for business deserves a second look.

Face the Facts

Did you know?…

There are now over 125 billion total connections on Facebook.

$100 billion near the initial Facebook IPO market valuation.

With this staggering potential and value recognition, it’s time for making a social media for small business part of your wining marketing strategy.

More why a Facebook for small business marketing approach is so compelling:

The average user spends 57 minutes a day.

The coveted demographic group, 18 – 34 year olds, spends more time on Facebook than TV and print, combined.

People are four times more likely to make a purchase on a recommendation from a trusted Facebook friend.

Facebook is nearing 1 billion registered users globally, with 185 million currently in the U.S..

Any organization can get a free Facebook page giving you access to an explosive viral audience.

Avoid Joining Fools Who Rush In

Avoid a common pitfall when designing your Facebook for small business content. Begin by knowing your audience and why they are there to make the right connections.

Where Google attracts knowledge seekers, Facebook attracts those interested in people and fun.

In making a business Facebook page succeed it’s vital to understand how to appropriately engage with your audience.

As a very successful mentor I know says, always remember that social media is just one big party. It’s where you go to meet people and build relationships.

When you go to your neighborhood block party do you ask yourself, I’m going to try to make five sales tonight? I hope not.

Would you dominate a social gathering in your neighborhood by talking endlessly about your work? If you did you would probably be labeled a social moron.

Instead, you go with the attitude of sharing laughs with old friends and making new ones. Social media is the same thing.

One of the best ways to succeed with social media is to think relationships before results.

In the same way making a business Facebook page is a place for relational connections and to not to always lead with work related topics.

The Biggest Challenge and Opportunity

How then do you engage people with Facebook for small business?

First, it’s important to know what NOT to do to when making a business Facebook page. Here are the final 3 barriers to overcome that are primarily inherent with the Facebook platform.

  1. Poor layout – Spacing, color choices, wrong or missing images
  2. Lack of fresh and compelling content
  3. Managing Facebook Funk. With Facebook’s continual programming changes in format and function how can an already stretched owner keep up making a business Facebook page succeed?

Overcoming these seven common barriers is a sure way to start generating more awareness and leads with social media than you ever thought possible. Begin with the biggest social media tool of them all. Succeeding with Facebook for small business has enormous potential for increasing new leads to help your business grow.

7 Things Successful Small Business Owners Do

If you’re stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.

If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.

Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let’s find out what successful small business owners do differently from the unsuccessful ones. Let’s turn their experience into your success through your small business ideas.

1. MAKE ANNUAL REVISIONS OF YOUR BUSINESS PLAN AND BUDGET

Every business goes through changes every now and then, including your small business. For this reason, your business plan and budget should be somewhat flexible to bear such changes along with your business goals. Without revising your business plan and budget, you shouldn’t expect your business to flourish and expand.

The flexibility of your business plan will help you avoid and overcome the eventual unpleasant surprises on the market. Also, such flexibility will give you some time to adjust to certain changes you may experience on your way.

Every business experiences both success and failure points each year. In order to detect and estimate these points, you should revise your budget and business plan every year. While revising, you should check if you are still going in the right direction. If not, you may need to make some changes and adjustments to achieve better results in the upcoming period.

Successful small business owners don’t hesitate to reallocate funds, if that is what it takes to achieve success. In order to increase profits, after they conduct a business revision, smart business owners define and implement the necessary changes immediately.

2. UPDATE YOUR OFFER AND ADD VALUE TO IT

People change, as do their needs and habits. As soon as you notice that you aren’t selling as much as you used to sell before, it is time to make changes. If people aren’t purchasing what you currently have to offer, that’s a clear hint that something needs to be done.

A simple price cut may be the first thing that comes to your mind. As much as lower prices may seem more appealing to your customers, they also point to a devaluation of what you offer. Devaluation of your products or services is never a good thing, so try doing just the opposite – add value to your offers.

The best way to update and add value to your products and services is by developing new offers. If possible, try to offer something completely new to your customers. You could offer product bundles, training programs and workshops, and so on.

3. DARE TO BE DIFFERENT

Most successful small business owners believe in daring to be different. They know their target consumers. Trying to target everyone and anyone as a consumer will get you nowhere fast. Instead of trying to make products for the masses, focus on a clearly targeted community and grow with it. Once you target your consumers, it is easy to understand their needs.

Understanding your consumers is the secret to a successful business. When you know their needs, you can modify your products and services in order to satisfy them. Satisfied consumers will not only become your regulars, but they will also spread the word about what you offer. This may become the best marketing strategy for your business.

Spreading the word about your products or services is called a referral marketing strategy. It’s been proven that most of the faster growing small businesses turn to this kind of marketing rather than relying on traditional advertising.

4. KNOW YOUR COMPETITION

Successful small business owners know their competition. They know that keeping an eye on the competitors and understanding their policy and pricing is crucial to the business. It is wise to consider your direct competitors in your area, as well as indirect competitors.

A direct competitor offers the same primary services to the same target group as you, and they are easy to follow on the market. However, an indirect competitor company offers the same or similar products as a segment of a wider product or service offering.

In some cases, the indirect competitor may offer a product that is an applicable substitute for the original product. Successful small business owners know how to position their company against the indirect competitors. They take both types of competing companies seriously and they account for them in their annual business plan.

5. HIRE THE RIGHT PEOPLE

Even though hiring the right people for your business sounds obvious, it can be a really tough job for small business owners. Also, not hiring the right people could be a huge downfall for a small company. People who don’t share the concept of your business approach and goals are not the type of people you want to engage in your business.

Candidates who don’t have the right temperament, skills, or talent for the job position that you offer can be too pricey for your company. Having the right people in the right job positions can make your company outstanding. Exceptional companies recruit exceptional people.

6. ACCEPT TECHNOLOGY CHANGES

Technology changes on a regular basis nowadays. Successful business owners are very well aware of that, so they change accordingly. Doing things the way they were done years ago will not provide the same success nowadays.

Accepting technological improvements can help your company become more effective and efficient. Keep yourself informed about the latest in new technology, and the improved solutions it brings. Choose the most appropriate ones for your business and adopt them. Your customers will be grateful and you’ll experience great benefits.

7. TRUST YOUR INTUITION

If you believe your intuition has been serving you well so far, listen to your inner voice carefully. Your instincts can lead you a long way. If you still feel strongly about something, regardless of the lack of facts or data – act on it. What seems right for other businesses doesn’t necessarily mean that it will work for you as well.

Relying on intuition is often the first step out of your comfort zone, and the first step towards becoming a leading company on the market. While you watch your business grow and spread, remember that having faith in yourself and the business you are running is crucial. Being aware of your inner voice can lead you to making business decisions with more confidence and a greater success rate.

Small Business Needs Massive Traffic: Getting Leads for Your Home-Based Business

There are many people, looking to generate more income in today’s market who are turning to a home-based or small online business in order to reach their desired level of success. More and more people are finding that this is the ideal solution to getting the income they need in a market where making a suitable income in a traditional job setting is harder than ever. This has lead to a whole new generation of entrepreneurs and ones who are helping to change the way today’s job market operates entirely.

However for the entrepreneurs of these small businesses; it is important that they know what to do to help not only get their company off the group but to get their small business to find the growth and success they are looking for. If you are one of these individuals you will find that even with a small business on your hands, even the smaller businesses need massive traffic. This is important in order to find success and in order to make sure they are getting enough visitors to their website so that some of these visitors will actually have a legitimate need for the products and services being offered.

It is important that customers, leads or prospects are able to find the website or the central hub for your small business in order for you, the entrepreneur to make money. The great news is for small businesses to get massive traffic, many times a lot of upfront money is actually not required.There are a number of companies that will help you set up a business and will help you with the most important part of that company; generating traffic and getting business leads that will lead to income.

For the many people interested in earning money from their own business who have heard that they can ‘make money in their sleep’ this is how they will be able to do it. When you turn to a professional company that will help not only in establishing your home based company but helping you drive traffic to that website so that you can find success, you have a much better chance of earning the type of income that you are looking for.

There are all different types of ways to generate sustainable traffic to your website between search engine marketing, affiliate programs, pay-per-click and more; all of which can be overwhelming for any small business owner to navigate on their own. This is why turning to the help of a professional who will work to get that traffic needed from a proven system is always the smart decision for those looking to take their small business to the next level.

Why DRLG Is The Most Powerful Form Of Small Business Advertising

There’s certainly no shortage of small business advertising opportunities available to entrepreneurs.

Sadly, most are woefully ineffective when it comes to truly bringing the small business a positive return on investment.

The reason:

Most small businesses use a common form of advertising commonly referred to as institutional or brand advertising.

You know what this is…

It’s when a business attempts to “brand” their name in the minds of prospective customers similar to the way big Fortune 500 companies do.

Unfortunately, this approach to advertising requires lots of advertising capital – something most small businesses don’t have – and lots of time to actually, if ever, achieve top of the mind awareness.

As well, brand style advertising isn’t trackable and doesn’t generate immediate results – something almost every small business requires when investing capital in advertising and marketing.

This is why two-step advertising, commonly referred to as direct response lead generation (DRLG) advertising, is the best choice for smaller businesses when it comes to generating new customers, clients or patients.

For clarification purposes, DRLG is focused on generating an immediate response from recipients in the form of generating a lead.

Meaning: the primary goal of DRLG is to generate a qualified lead.

Once the lead is generated, it gives the small business the opportunity to plug that lead into a follow-up contact system (like an email autoresponder). This is an incredibly valuable aspect of DRLG because as most entrepreneurs intrinsically know… the fortune in advertising and marketing is in the follow-up.

For example:

When a chiropractor uses DRLG as their primary chiropractic advertising approach, they will convert more prospects into patients from the follow-up contacts than they will from the first marketing contact (or initial contact point).

But, the ability to follow-up with leads is really just the beginning of what makes DRLG so powerful and effective for small businesses.

The next huge benefit is that because DRLG asks for an immediate response – generating the lead – it is easily trackable. This provides small business entrepreneurs with the ability to hold every dollar they invest in advertising accountable for a positive return on their investment.

Next, when DRLG is done properly, it also gives the entrepreneur the opportunity to segment leads into specific follow-up sequences. This increases conversions because it allows the entrepreneur to deliver highly-compelling, targeted follow-up messages to leads.

Again, let’s take the chiropractor.

A DRLG chiropractic advertising campaign could include several different follow-up sequences for different types of leads (i.e. back pain, accident recovery, general health, etc.). And, anytime you a small business narrows their focus when marketing, they’re better able to craft a more compelling message that resonates with prospects.

Lastly, because DRLG advertising always include a lead generation offer – offer being the key word – it generates an immediate response. Meaning: when it’s done properly, it brings in money right away.

Overall, compared with brand or institutional advertising, DRLG brings so many exciting (and profitable) benefits to the mom-and-pop entrepreneur, without the huge outlay of capital or the time requirement. It really should be a no-brainer for the small business entrepreneur. Try it for yourself and see.