Why DRLG Is The Most Powerful Form Of Small Business Advertising

There’s certainly no shortage of small business advertising opportunities available to entrepreneurs.

Sadly, most are woefully ineffective when it comes to truly bringing the small business a positive return on investment.

The reason:

Most small businesses use a common form of advertising commonly referred to as institutional or brand advertising.

You know what this is…

It’s when a business attempts to “brand” their name in the minds of prospective customers similar to the way big Fortune 500 companies do.

Unfortunately, this approach to advertising requires lots of advertising capital – something most small businesses don’t have – and lots of time to actually, if ever, achieve top of the mind awareness.

As well, brand style advertising isn’t trackable and doesn’t generate immediate results – something almost every small business requires when investing capital in advertising and marketing.

This is why two-step advertising, commonly referred to as direct response lead generation (DRLG) advertising, is the best choice for smaller businesses when it comes to generating new customers, clients or patients.

For clarification purposes, DRLG is focused on generating an immediate response from recipients in the form of generating a lead.

Meaning: the primary goal of DRLG is to generate a qualified lead.

Once the lead is generated, it gives the small business the opportunity to plug that lead into a follow-up contact system (like an email autoresponder). This is an incredibly valuable aspect of DRLG because as most entrepreneurs intrinsically know… the fortune in advertising and marketing is in the follow-up.

For example:

When a chiropractor uses DRLG as their primary chiropractic advertising approach, they will convert more prospects into patients from the follow-up contacts than they will from the first marketing contact (or initial contact point).

But, the ability to follow-up with leads is really just the beginning of what makes DRLG so powerful and effective for small businesses.

The next huge benefit is that because DRLG asks for an immediate response – generating the lead – it is easily trackable. This provides small business entrepreneurs with the ability to hold every dollar they invest in advertising accountable for a positive return on their investment.

Next, when DRLG is done properly, it also gives the entrepreneur the opportunity to segment leads into specific follow-up sequences. This increases conversions because it allows the entrepreneur to deliver highly-compelling, targeted follow-up messages to leads.

Again, let’s take the chiropractor.

A DRLG chiropractic advertising campaign could include several different follow-up sequences for different types of leads (i.e. back pain, accident recovery, general health, etc.). And, anytime you a small business narrows their focus when marketing, they’re better able to craft a more compelling message that resonates with prospects.

Lastly, because DRLG advertising always include a lead generation offer – offer being the key word – it generates an immediate response. Meaning: when it’s done properly, it brings in money right away.

Overall, compared with brand or institutional advertising, DRLG brings so many exciting (and profitable) benefits to the mom-and-pop entrepreneur, without the huge outlay of capital or the time requirement. It really should be a no-brainer for the small business entrepreneur. Try it for yourself and see.

IRA Vs 401k – an Amazingly Simple Small Business Retirement Plan Decision

The question of IRA vs 401k leaps to mind when setting up a small business retirement plan. Do you know the differences between plans? What does the Internal Revenue Code allow and restrict? Why should you even care? Because if you sell fixed indexed annuities and want to capitalize on one of the hottest specialty markets going today (setting up retirement plans for small business owners with 1 to 9 employees), you’ll want to brush up on IRA vs 401k and other important considerations.

First, consider that a small business retirement plan, now more than ever, is the best way to defer large amounts of tax-deductible dollars. Thanks to the Economic Growth and Tax Relief Reconciliation Act of 2001 (EGTRRA), self-employed taxpayers now have unprecedented incentives to save for retirement. A business owner’s decision is quite literally whether to keep company profits… or send them off to Uncle Sam.

OWNER GETS MORE

It’s no secret the allure of a small business retirement plan is directly related to benefits available to the owner. The greater the owner’s share of the overall plan, the greater the interest. Before the new tax legislation, restrictions on owner’s benefits in small plan design often resulted in even fewer benefits for the employees. But the tools are now in place to ratchet up the owner’s benefits and still create a workable plan for the employees. So, should the plan be an IRA or a 401k? Let’s examine IRA vs 401k separately.

SIMPLIFIED EMPLOYEE PENSION

The simplest small business retirement plan for self-employed taxpayers and the easiest to set up and maintain is the Simplified Employee Pension (SEP). You may establish a SEP if you earn self-employment income, regardless of whether you have employees. A SEP is an Individual Retirement Account (IRA) and if maintained for more than one person becomes a group of IRAs.

All contributions to a SEP are tax deductible as a business expense. As an IRA the plan’s earnings are not taxed until they are withdrawn at retirement. As usual, withdrawals prior to age 59 ½ with this and other plans incur a 10% penalty. A SEP-IRA does not permit loans or salary deferral contributions. Also, the individual annual contribution limit for 2006 is the lesser of 25% of compensation or $44,000, and contributions may be reduced or skipped altogether in lean years.

INDIVIDUAL 401(k)

Another handy tool in the EGTRRA toolbox is the Individual or Solo 401(k). This small business retirement plan is ideally suited for businesses in which the owner or owners (and their spouses if working at the business) are the only employees. The biggest reason for opening a one-person 401(k) is the higher contribution limits allowed, plus the fact that contributions are based on revenue generated by the business.

The maximum tax-deductible employer contribution is 25% of gross eligible payroll. For 2006 the maximum effective salary deferral contribution for employer plus employee is $44,000 plus a catch-up contribution of $5,000 for individuals age 50 and over. Loans are permitted subject to limits and rules, and paperwork may be just a filing of the streamlined IRS Form 5500-EZ when plan assets exceed $100,000.

NEVER A BETTER TIME

The new tax law creates a multitude of opportunities with more than 60 new provisions to strongly encourage the startup and funding of your small business retirement plan. Variations in plan design allow opportunities to suit independent contractors, sole-practitioner professionals, small retail owners — virtually every type of small business imaginable. Answer the question of IRA vs 401k and you’re on your way.

For small business owners in search of large tax breaks, it doesn’t get any better than this. There has never been a better time than right now to convert current taxes into assets, defer tax payments, and generate large amounts of retirement income. And for you as the fixed indexed annuity specialist, this market is virtually untapped.

How To Get High Quality Sales Leads Fast For Your Small Business

September 2008 will forever be remembered in American history. That was the historic time frame when the Government of the United States began bailing out major banks and the Big 3 in the auto industry. That’s when the word recession creeped its way into Americans hearts and minds.

Ever since that dreadful month countless small businesses have closed down. Many entrepreneurs, business owners, sales people, really people from all walks of life have been affected by this recession. They have not been able to adapt to the drastic change in the short amount of time.

Those that have are rapidly chipping away at their golden goose egg that has kept them a float for the past few years. But once used to be a nest egg for retirement has turned into just a few months of money to live off of. Any person that is involved with their community will tell you that small businesses are the back bone of America.

That being the case how do we help solve this problem of so many of them closing down for good? Go into any small or large town and you will see small businesses that have been around for decades no longer open for business. In my observation and speaking with a handful of business owners I am convinced of the main reason they are not succeeding in this new economy.

They have failed to adapt to the new way that customers are doing business. Simply put these small business owners are not putting their product in front of the right customers. They are not marketing. And to be quite honest most can’t afford to spend a single dime on marketing efforts.They are too busy pinching pennies as it is.

So what is the solution to this epidemic? The answer is simple. Leads. Sales leads. But not just any sales leads, high quality sales leads. If you are a small business owner you may be thinking that you can’t afford to buy any sales leads. Trust me I understand.

What if there were a way you can leverage technology to produce targeted leads for your business in an instant?

I’m not suggesting you spend a single dime on these leads. I want to show you how you can possibly save your business from closing down and start generating positive cash flow again.

If you are already thinking that you can’t afford to pay someone to market your business and get these leads have no fear.

Effective Tips to Generate Local Attention for Small Business

With countless companies starting and shutting down it can be difficult to learn useful tips that can effectively generate attention for small business. Starting a company can be hard enough as it is so you will want to gain as much exposure as possible to avoid wasting your money and efforts. Whether you have been a business owner for many years or are just beginning your venture now, knowing as much as possible will help you increase exposure for small business.

Make Good Use of Social Media

If you have any intentions at all for expanding your company and find new leads for small business then it is pertinent that you make good use of the social media options available. There are many different platforms that offer various levels of exposure. For example, having a company page for your fans on Facebook is a great way for customers to leave feedback and also spread the good word about their experiences.

The best part is that many social networking sites offer free accounts which mean free exposure. To effectively generate attention for small business you will need to put your company name and information out on the internet where potential customers can find you. According to various research reports, business owners agree that social media has allowed them to efficiently generate leads for small business without the high costs traditionally involved with advertising.

Look for Experts to Generate Leads

Having more leads for small business is another area of extreme importance. It can be futile to improve your products and services if no one will know about it. Your efforts should be consistently focused on the best ways to generate attention for small business. For many business owners, finding relevant leads can be the most trying part. If you are stuck in a rut and have no ideas about where to begin then consider finding an expert for guidance.

Marketing experts know how important leads for small business are for success and have the inside knowledge about how the internet works. If you are busy doing countless other things for your business then you will not likely have enough time to focus on increasing your leads. There can be a significant difference if you take advantage of tools like email list building or forums related to your industry. Hiring a professional may seem like an additional expense on top of many others but this small investment result in added exposure for small business.

Learn about Outsourcing Benefits

Since online marketing and lead generation can be quite a time drain in general, outsourcing such tasks can be a great way to get the job done well. Especially if you have no prior background or experience on how to generate attention for small business, you can profit from consulting with an expert for help. Social media for example, is a popular and effective way to advertise but many small business owners are not internet savvy and simply do not have the time.

Outsourcing has become much more popular over the years for two simple reasons. If you are the owner of a company then your time is likely more valuable than that which you would pay to someone else. While you are doing important duties for your business, find someone to outsource to so they can handle work that is time-consuming or challenging. Another beneficial reason to outsource your marketing needs is because professionals have the complete know-how on how to increase exposure for small business.

Evaluate Your Business’ Image

Whenever you are taking steps and action to generate attention for small business, be sure that you are in tune with what image is being presented. Although most business owners do not have much spare time, this evaluation is necessary to guarantee that the right message is being expressed on either your company’s website or social media page. If you do not check what exposure for small business you are paying for then you could end up doing more damage than good.

Another reason why you should review what image your company represents is that you will want your marketing strategy to change as your products, services, and progress improves. It is reasonable that many small business pages do not look as professional as corporations but as your business expands, you will need to upgrade how you present your company. Overall, you want to make sure that if you generate attention for small business, it should be in sync with the image you want.